The third speech project stresses the importance of clearly identifying your target objective, and then maintaining precise focus to achieve it.
Everyone enjoys a good performance. But if, at the end of a presentation, you can comment only on the quality of the speaker's voice control, visual aids, grooming, etc. - then that speaker has failed. While it is true that a successful delivery requires excellence in each of these and other areas, ultimately what matters most is the transfer of ideas from the speaker to audience. Good speakers know how to use a blend of delievery techniques to enhance, rather than obscure, their message.
Everyone enjoys a good performance. But if, at the end of a presentation, you can comment only on the quality of the speaker's voice control, visual aids, grooming, etc. - then that speaker has failed. While it is true that a successful delivery requires excellence in each of these and other areas, ultimately what matters most is the transfer of ideas from the speaker to audience. Good speakers know how to use a blend of delievery techniques to enhance, rather than obscure, their message.
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